Skip to content

Location, Location, Location by Bucks Biz Centres

Posted By: / June 1, 2014

Location, location, location… it doesn’t just apply to house renting. In fact, it is still quite important for your business to have a good location for office space as well. This is certainly true when it comes to having an office that customers and clients are going to be visiting in order to close deals and conduct business.

First impressions are vital for many businesses accommodating customers on-site, as well as corporate offices serving as a visible representation of an organization’s success. So when it comes to the location of your business or corporate office, a comprehensive review of the potential location will certainly prove time well spent. 

Not only does a business in the right location enjoy the excellent corporate presentation that accompanies the proper address, it also benefits from the exposure afforded by neighboring businesses and their clientele. 

Identify your customer base 

Whether or not you are moving into a town or city you are familiar with, it is important to ascertain who your customers and clients are and where they are located. Although the advent of the internet means that businesses can be available and contactable 24/7, a visible presence within your target demographic should never be underestimated.

Research the local community 

Before deciding to set up camp in a particular location, make a point of investigating the wider community. • Note the success rate of local businesses. The last thing you want is to be situated within a host of boarded-up, empty premises. • Research the surrounding area and its nightlife. If there is a particularly active social scene in the community, be aware as this may pose additional security risks. • Liaise with other small-business owners in the district and pick their brains about the pros and cons of the area to give you the overall picture. 

Pinpoint the competition 

This particular task carries varying degrees of importance depending on the type of business you are. It is less important for internet firms to worry about the locality of their competitors, but for retail and service-orientated companies a competitor analysis is crucial. Is there an opportunity to acquire business space that provides you with a competitive edge? Particularly if you are moving into an almost-saturated market, it is imperative to have sufficient resource to make a name for yourself. 

Top Tip

A great location can contribute to the success of a business. 

For More Information On Our Rental LocationsBucks Biz Milton Keynes

Contact Bucks Biz Business Centres on 01908 365365, or visit http://www.bucks-biz.co.uk/our-buildings/