---
title: "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life"
description: Business Inspired Book Club - Todays focus is on Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. Office Spaces Milton Keynes.
---

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# [Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life](https://www.bucks-biz.co.uk/blog/alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life)

 Written by [LUEM](https://www.bucks-biz.co.uk/blog/author/luem) | April 9, 2021

Next on our Bucks Biz Book Club - [Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life](https://www.amazon.co.uk/Alchemy-Curious-Science-Creating-Business/dp/1982608072)

Based on thirty years of fieldwork inside the largest experiment in human behaviour ever conceived—the forever-unfolding pageant of consumer capitalism — Alchemy, by Rory Sutherland, decodes human behaviour, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.

 

 

 

[View full post](https://www.bucks-biz.co.uk/blog/alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life)

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