Chat bots are something that every marketer, business leader and entrepreneur needs to use and take advantage of. A chat bot is a computer program that will automate certain tasks, typically by chatting with a user through a conversational interface, such as when you visit their website or Facebook page.
Chat bots essentially automate low-level customer service functions (for example, providing clients with business opening times, contact details, FAQs, etc.). They simulate how a human would behave in a conversation, and you may have even come across a chat bot without knowing it when you've sent a message to a retailer or company via Facebook Messenger, for example.
If you're looking into using a chat bot for your business, it's important to decide how and why you'll use one. The main four ways to use a bot are:
Clients want quick, easy answers to their queries, so bots help us achieve this. According to a HubSpot research report, 71% people use messaging apps to get customer assistance. Many do it because they want their problem solved quickly. Around 32% of companies use chat bots.
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