How to write great content for your website

As today is National Grammar Day - a day that was set up in 2008 to recognise that good grammar is a key part of celebrating languages - we thought we’d use this theme for our blog today to talk about the importance of good grammar in Search Engine Optimisation.

It's an ongoing challenge to get up to the top of the Google listings and they update their algorithms all the time. However, good quality content that's relevant to your industry will help to make sure you're standing the best chance of optimising your ranking in Google. So, what are the best ways to get your content seen by as many people as possible?

Use keywords & key phrases

Whenever you’re writing content for your website (whether it's an update to a service or product page or a blog post), always check your keywords. They might change over time. Think about getting your posts the right length - people don't like reading so much these days, so use your words wisely!

Maximise your page titles

Only the first 60 characters will count when your pages are being scanned, so keeping to 60 or under will be better for your click through rate! For example, Bucks Biz is looking to rank for Milton Keynes Business Centre and the following terms:

Office or Industrial or Studio or Commercial Space rent in Milton Keynes

So you will see lots of pages on our website that have page titles relevant to what our potential customers will search for

Using headings

Using headings or sub headers above each paragraph (using h1, h2, h3) help to define a  page’s content to a search engine, so they’re of much more search engine value than the body of your text. 

Keeping it simple

Going back to the four key principles above, it’s important to make sure that your content is well written, original and will add value when compared to your competitors. So, it’s worth investing the time in this area - here are some top tips to improve the quality of your website content: 

• Keep your sentences short
• Use active verbs - – not terms like “two offices were rented” – just things like “we rented two offices"
• Not too much jargon - keep your posts full of your keywords, but don’t make things too difficult for the reader
• Bullet points and using headings are a good way for people to scan read through your article
• Write in the first person - use ‘we’ and ‘you’ – not ‘our customers’ or ‘the company’,
• Google can read hyphens but not underscores
• Don’t worry too much about how the search engines read plurals. They don’t. They see “Office" in the same way as "Offices"

If you would like more information on the many benefits of locating your business here in our commercial property for rent Bletchley, or offices to rent Milton Keynes, just click the button below.