Is one of your plans for your business in 2020 to re-brand? It can be an expensive and complicated business, so make sure you get it right. Read on for our top tips:
1. Be prepared to invest some money.
With branding, you get what you pay for. Don’t scrimp on this. Make sure your designer or branding consultant knows their stuff. You should spend some time briefing your designer/consultant so that they’re really clear on what you’re hoping to achieve through your brand. The last thing you want is your exciting, new branding to be the complete opposite of what you hoped for.
2. Pin-point the reason you’re rebranding.
Think about why you’ve decided to rebrand, what it will mean for your company, and how you intend to do so. For example, are you rebranding to create a stronger brand identity? Pin-pointing these specific reasons will help you create your plan of action while focusing on your end goal.
3. Don’t ditch it all!
There may be one or two elements of your original branding – such as your brand voice – that you want to keep (or adapt or amplify even more) to work within your new branding.
4. Tell your team.
You need to be prepared to let go of most of your original brand assets, and this also means making sure your team and all employees are aware of the rebranding changes. You should set a date that all email signatures and employee business cards, for example, will be updated to the new branding.
5. Before you commit, make sure you’re happy and that your brand can grow with you.
Before making an investment in your new branding, make sure you’re confident that it represents you and what you stand for because it’ll be with you for a really long time. If you’re happy with it, you’ll be confident and proud to launch it. Think about how you want your business to grow. Will the new branding work if your business undergoes significant growth?
6. Get advice from someone in-the-know.
Be prepared for lots of people to tell you what they think. Your mum, brother, cousin and even a few friends will probably give you an opinion or two about your new branding, but make sure you get advice and collaborate with someone in-the-know about branding.
7. Be consistent.
If you’re rebranding, it means you’re rebranding. So, all business cards, your website, signage, vehicle graphics, social channels and any other business stationery has to be updated to reflect your new branding. Consistency is a must, otherwise you risk confusing customers.