The power of social media for small businesses
Posted By:
Jessica Jule
/ October 3, 2018
Share this post: 
At least 70 percent of the people who use the Internet have one or more social media profiles who are constantly interacting online on different forums. This goes to show how powerful social media has grown to be and how useful it can be for small businesses to reach a huge portion of their target market.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
The lack of skills and fear of investing in expert services and advice causes many small businesses to shy away from social media marketing. However, what they fail to realise is the worthwhile investment that this can be in terms of generating more leads, improve sales, and help the business to grow and expand.
Social media marketing can be attained through the following:
Create Your Objectives
Firstly, Its very important to define your objectives and what you aim to achieve through social media otherwise you risk not reaching your target audience. You need a clear outline of which people you will be targeting and what your business has to offer them. Your social media goals could be to keep in touch with existing customers, tap new ones, solve customer needs, share information, communicate deals and promotions.
Social media marketing can be attained through the following:
Create Your Objectives
Firstly, Its very important to define your objectives and what you aim to achieve through social media otherwise you risk not reaching your target audience. You need a clear outline of which people you will be targeting and what your business has to offer them. Your social media goals could be to keep in touch with existing customers, tap new ones, solve customer needs, share information, communicate deals and promotions.
Content and Engagement Strategies
The next step is to develop content and engagement strategies that fit your target market. If you don’t get your strategies right, you won’t be able to accomplish your social media objectives. This is the stage where many companies fail or give up. You need to research well into what would be the most appealing type of content that would engage your audience to your product or service. Once you implement your strategies, you have to be patient and work hard before you see the results as it takes some time before you can gain the trust and attention of your audience online.
Listen, Monitor, and Respond
Once your business is up and running on social media, you need to listen to what the customers are saying and respond to the questions. It’s through this that you will learn and build a good relationship with your consumers. You will know what does and doesn't interest them and what you need to change in your social marketing strategy. You can now review the engagement of your audience to see how effective your content is for example, view how many people have reached your page, clicked on your call to actions etc.
Learn and Implement
There's a lot to learn from social media engagements. Social media is a good platform to identify the strengths and weaknesses of your business. Use the information you get to come up with new strategies to improve your products/services, customer service, and service delivery to customers.
By doing these small things, it will make a big difference; there is a lot more that can be done to take this one step further.
Are you looking to rent units in Milton Keynes?
At Bucks Biz our clients benefit highly from the advantageous facilities and resources on all of our Business Centre sites and we do our best to accommodate their business needs as It is important to us. From onsite gyms, health and beauty services right through to our cafe, reception and post services are offered when you rent an office space with us. We have various sizes of office and studio space to rent in Milton Keynes. If you are interested and would like to view our available spaces to rent call 01908 299 007 now or click the button below.
