Named One of Forbes Top 10 Books Of 2019, Why Customers Leave by David Avrin will help you discover the 24 reasons people are leaving you for competitors and how to win them back. According to Avrin, “We have become a world of impatient, intolerant and demanding customers and we move on quickly if inconvenienced in any way.”

The book lays out the very visible reasons for the recent shift in customer mindset and expectation illustrates the ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new clients. For this reason, we have included it on our list so you can prepare and adapt rather than stumped as to why customers may be leaving.