Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Next on our Bucks Biz Book Club - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Based on thirty years of fieldwork inside the largest experiment in human behaviour ever conceived—the forever-unfolding pageant of consumer capitalism — Alchemy, by Rory Sutherland, decodes human behaviour, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.