Have you got Google Analytics installed on your website? Big bonus points for you if you have! Have you checked it within the last month? Hmm, you might want to log in and see what’s happening.
The beauty of the digital age is our ability to track the effectiveness of our marketing activities, yet surprisingly under 30% of small businesses use analytics at all and 70% are running their marketing campaigns without any insight from them.
We spoke with Rachel Allen from 13Ten Marketing, who recently attended a FREE webinar with Loren from The Website School over in her Facebook Group The Website School Chat Pod. Rachel kindly gave us a simple run down of the things you need to look at in your Google Analytics and the reasons why they will help your business today.